Liquid Zambia Launches Customer Excellence Awards to Recognise Digital Transformation Leaders

Liquid Intelligent Technologies Zambia introduced a new initiative called the Customer Excellence Awards, which is aimed at recognising organisations that have adopted technology to drive innovation, efficiency, and business transformation.

According to Acting CEO and CFO, Mwendamo Mazaba, the awards are designed to reflect Liquid’s broader strategy: positioning itself as a digital transformation partner across Africa by rewarding those clients actively using technology to solve real-world problems.

𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝗻 𝗮 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲

Unlike typical customer recognition programs, the Customer Excellence Awards focus on measurable innovation rather than customer loyalty or satisfaction metrics. The criteria include digital maturity, operational efficiency, technology adoption, and demonstrable improvements in customer experience.

Liquid highlighted different types of technologies, such as cloud services, cybersecurity, AI, and connectivity solutions, as key enablers of the kind of excellence the awards aim to showcase.

𝗔 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗼𝘃𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁

Internally, the awards serve as a tool for Liquid to better understand customer needs and drive the co-creation of more tailored solutions. Externally, the awards aim to encourage more ambitious technology adoption among clients, especially in sectors where digitisation has been slow to deploy due to cost, policy, or infrastructure barriers.

Liquid’s acting CEO, Mwendamo Mazaba, noted that several of Liquid’s enterprise clients have already demonstrated strong leadership in embedding digital tools into their operations, with some examples prompting the creation of the award platform itself.

𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗪𝗶𝗱𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

Beyond recognition, the initiative is also geared to foster peer learning and industry dialogue. By highlighting local examples of digital success, Liquid hopes to build a broader community of practice that spans sectors and encourages more inclusive digital growth.

The Customer Excellence Awards will likely evolve, with potential for new categories to open in areas such as sustainability, AI adoption, and digital inclusion, reflecting trends in the worldwide technology landscape.